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One can determine the customer's needs by gathering information through careful observation and what else?

  1. Offering discounts

  2. Asking the customer thoughtful questions

  3. Advertising popular products

  4. Promising excellent service

The correct answer is: Asking the customer thoughtful questions

Gathering information about a customer's needs can be significantly enhanced by asking the customer thoughtful questions. This approach allows for a more profound understanding of what the customer requires, what challenges they are facing, and what solutions they are seeking. Thoughtful, open-ended questions can encourage customers to share their preferences, concerns, and insights, facilitating a more personalized service experience. In contrast, options such as offering discounts or advertising popular products may not directly address the specific needs or preferences of the customer. While these strategies may enhance overall sales, they do not provide the tailored information that direct communication does. Promising excellent service is important for setting expectations, but it does not actively gather the vital information needed to assess and respond to a customer's unique situation. Thus, asking thoughtful questions is the most effective method for obtaining relevant information about customer needs.