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How should one handle a situation where a customer wants a brand that you do not carry?

  1. Ignore the request and suggest alternatives

  2. Offer to order the brand online

  3. Get permission to show similar items that meet the customer's needs

  4. Inform the customer that the store does not carry that brand

The correct answer is: Get permission to show similar items that meet the customer's needs

Handling a situation where a customer requests a brand that is not available in the store requires tact and a focus on meeting the customer's needs. By obtaining permission to show similar items that meet the customer's needs, you demonstrate attentiveness and a commitment to customer satisfaction. This approach fosters a sense of collaboration with the customer, making them feel valued and heard. Instead of merely turning them away or ignoring their request, you engage with them to find suitable alternatives that they might appreciate. This strategy also allows you to leverage your knowledge of the products you do carry, potentially leading to a sale and keeping the customer’s interest piqued. It encourages customers to explore options they may not have considered, which can ultimately enhance their overall shopping experience and possibly increase customer loyalty. The other options might provide a less satisfactory experience for the customer. Ignoring the request misses the opportunity for engagement, suggesting alternatives without understanding the customer's needs could lead to dissatisfaction, and informing them that the store does not carry the brand does not offer any solution or support to the customer. Therefore, engaging the customer in a dialogue about similar items is the most effective and customer-centric approach.